Communications Designer
Taiwanese
New York


Roing Chen is a Taiwanese communications designer currently based in New York. Her work spans branding, graphic design, motion graphics, and VR experiences. With a keen interest in observing human relationships and emotions, she seeks to uncover connections between herself and society through her projects.

For Roing, design is a medium for storytelling. By visually translating information, she excels at using geometric imagery and layered visuals to help audiences clearly grasp messages. This skill is evident in her education-focused works, such as Chinese textbooks designed for migrant workers or animated films about Taiwanese architecture created for children.

After three years as a freelance designer, Roing’s passion for storytelling drew her to New York. In this new city, she aims to explore themes from diverse perspectives, including Taiwanese religious beliefs, mysticism, and yoga practices, as she delves into the balance of mind and body. Through design, she hopes to share this journey and make it accessible to a wider audience.


2022-2023VR Concept Art"Sensing Mirror", International Exhibition of Cinematographic Art of the Venice Biennale2022AR Design"XR Hub Taiwan", Meta X Digital Education Institute, Meta verse Exhibition2021Motion DesignImmersive Interactive Experience Media Special Exhibition, Shanghai, Universal Studios2022-2023VR"Taiwan Cultural Palette Collection", National Taiwan Craft Research and Development Institute2020-2023Animation"Architecture is Fun" Animation series for children, Changhong Education Foundation2022-2024Animation"Alice's Adventure to school", Chinese Language Course Video for Primary and Secondary Schools, Taiwan Ministry of Education2022Pattern DesignClothes Design, National Palace Museum X pitotpaak2022-2023Book DesignOne-Forty Teaching Kits for Migrant Workers2020Award"212019", DesignSurfing Award, Taiwan2020Selected“Only for you”, 6th Annual International Zodiac Design Competition
2020Exhibition"Communications", Graduation Exhibition

In ProgressMFA
Communications Design
Pratt Institute, New York

2016-2020BA
Communications Design
Shih Chien University Taipei Campus