OM - Campaigns — roingchen

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OM MUSEUM

Type: Branding/Campaigns
Year: 2024

From workshops and unique architecture to the brand name itself, exploring various approaches can help boost the museum’s visibility. Extending from the brand identity system, three distinct key visuals have been created for these campaigns, aiming to reinforce brand recognition among viewers while offering a diverse visual experience.

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O1
Free Yoga Workshop

Defined Audience: People interested in yoga
Promoting place: Yoga studio/ Park

OM MUSEUM provides a wide array of workshops—ranging from yoga, ceramics, and meditation to body movement exploration—encouraging participants to engage their five senses and gain energy through creative processes. The key visual features circular patterns similar to the museum’s logo, evolving them into forms that resemble bodies in yoga poses. Beyond traditional printed materials, this visual is also applied to yoga balls, enhancing memorability and sparking conversation.

O2
You come
We plant

Defined Audience: People who gain energy from nature
Promoting place: City plants/ trees

The architecture of OM MUSEUM incorporates abundant natural elements, immersing visitors as though they are strolling through a forest. Before the official opening, we launched an initiative: “For every visit you make, we plant a tree.” To promote this, we created small cards with circular cutouts and placed them among greenery throughout the city, forming a diverse botanical color palette. By strengthening the bond between people and nature, we hope more individuals will come to know and appreciate the museum.

O3
O--------M Chanting Sound

Defined Audience: People who gain energy from music
Promoting place: Podcast/ Music Ads/ Public Transportation/ Meditation Studio

OM is the first vibrational sound of the universe, representing the origin of creation and the foundation of all existence. This is one of the reasons why the museum is named OM MUSEUM.

By visualizing this potent chant and integrating it into various sound platforms, we hope to awaken listeners’ inner power, generate energy, and ensure that more people remember the museum.