OM MUSEUM
Research & Analysis
Branding
Naming
Visual
Identity
Merchandise Design
Campaign Design
Motion Design
AI Exploration
2024
Design is an act of creation, and creation itself generates energy. Designers channel energy into their works, and viewers, by observing these creations, receive that energy in return.
OM MUSEUM is a design museum that curates its offerings through the lens of the chakra system, presenting a diverse range of design disciplines—from architecture and perfumery to projection art—allowing intangible energy to flow throughout the space and providing visitors with a holistic, five-sense healing experience.
Symbolizing the convergence and circulation of energy, the letters “OM” are represented through the imagery of overlapping circles. By applying these circular, organic elements across all brand facets, adaptability and creativity are enhanced.
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PRINTED MATTER
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There are seven different ticket designs for the exhibition, ensuring that each visit provides a unique ticket that corresponds to one of the museum’s seven design disciplines. The perforated card at the top can be detached and used as a bookmark, and its reverse side features stress-relief tips—perfectly aligning with the brand’s tagline: “Infinite ways to recharge.”
On the back of the business card, multiple small circles are embossed. By varying the ways these circles are combined, each employee receives a uniquely personalized card. The chosen material is seed-infused paper: once originating from trees, it can be planted to grow anew—thus embodying the concept of “energy circulation.”
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YOGA WORKSHOP
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OM MUSEUM provides a wide array of workshops—ranging from yoga, ceramics, and meditation to body movement exploration—encouraging participants to engage their five senses and gain energy through creative processes. The key visual features circular patterns similar to the museum’s logo, evolving them into forms that resemble bodies in yoga poses. Beyond traditional printed materials, this visual is also applied to yoga balls, enhancing memorability and sparking conversation.
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CITY PALETTE
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The architecture of OM MUSEUM incorporates abundant natural elements, immersing visitors as though they are strolling through a forest. Before the official opening, we launched an initiative: “For every visit you make, we plant a tree.” To promote this, we created small cards with circular cutouts and placed them among greenery throughout the city, forming a diverse botanical color palette. By strengthening the bond between people and nature, we hope more individuals will come to know and appreciate the museum.
