RUYAN — roingchen

roing chen

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RUYAN

Type: Branding and Packaging
Year: 2023

Everyone carries within them an ideal self they hope to become. We imagined a scenario—perhaps a daydream, perhaps a lazy afternoon reverie—where, within a mirrored space, you encounter the self you long to be.

RUYAN, like a trail of smoke, creates a hazy, ambiguous connection between two realms. It seems distant, yet close enough that you can sense the other’s presence. When you meet her reflection in the mirror, you can be anyone you choose. “Bring light to your life.” We hope that through scent, you’ll draw nearer to yourself.

By inverting the letters R and Y, it suggests the presence of two distinct spaces—those inside and outside the mirror. The centers of the letters "R" and "Y" are derived from perfect circles, creating a sleek and modern aesthetic. The letter endings are adorned with subtle serif details and variations in stroke thickness, blending modern minimalism with classical elegance. This design symbolizes the collision and fusion of two worlds, reflecting the concept of duality and connection.